Every project presents its own set of unique challenges, and we like to meet each challenge with a unique response. It will help to have a general idea of how we work. The following is a guide to the phases we go through when developing your brand.
Our in-depth research process helps us learn more about what you do, and what your needs and goals are. Immersing ourselves in your field, we research the lifestyle of your business, your customers, and your position within the market. This allows us to define the true needs of your brand.
Once we’ve gotten to know you, we create a detailed outline for the project. This becomes our guide and measure of progress as we move forward. We strive to find your brand value, and we look for emotional connections that will resonate with your audience. We also gather all the details for the projects ahead, including team members, website specs, and production goals.
After laying the foundation of your project, we begin to create design systems based on our discovery and strategy discussions. Visual and conceptual elements are explored, as we begin to give your brand a unique voice. With close client coordination, we narrow our focus and reach a unified vision.
During the Production phase, the final designs become your marketing tools. From programming your website to press checks and standard guides, we will develop the end products you need to deliver your message to consumers.
After the final pieces are pulled together, we bring your brand to life, delivering your message to your audience. This includes sending out your marketing pieces, launching your business website, or even showcasing your company at an event.
We don’t stop with deliverables. As your design and branding partner, we help you evaluate the effect of our combined efforts. We’ll track web use, assess press attention, and analyze feedback in order to determine consumer reaction and areas for growth. As consultants, we also offer marketing and brand strategy for the future, so that as your business evolves, your brand evolves with it.